About

Born from the belief that no one should wait to be celebrated

At the heart of our brand lies the belief that the most powerful gifts are the ones that carry meaning. We were inspired by the little things—midnight conversations, surprise visits, warm hugs, and shared laughter. Moments that can’t always be replicated, but can be remembered, re-created, or represented in small, beautiful ways.

We wanted to take the essence of those emotions and wrap them into curated gift boxes—ones that don’t just deliver products, but carry stories, spark emotions, and build connections. Whether it’s a birthday, a “thinking of you” note, a celebration of love, or a reminder of strength, our inspiration comes from real people, real emotions, and real moments that deserve to be honored.

To create meaningful connections through intentional gifting.

In a world driven by convenience and speed, we choose the slower, thoughtful route. Every box we craft is designed with purpose—sourced from local makers, independent artists, and ethical brands who share our values. We hand-select each item not just for its beauty, but for its story, craftsmanship, and ability to resonate with someone’s heart.

We believe that giving isn’t about the price tag—it’s about the intention behind the gift, the emotion it carries, and the memory it creates. From personal milestones to corporate appreciation, we aim to help people express what words sometimes can’t: “I see you. I appreciate you. I care.”

Because now, more than ever, human connection matters.

We live in a world that’s more digitally connected than ever, yet so many people feel distant and unseen. A thoughtful gift can change that. It can bridge miles, mend silence, uplift spirits, and make someone feel valued in ways that words alone often can’t.

That’s why we do what we do. Not just to deliver pretty things in a box—but to create moments of joy, to remind people that they’re remembered, and to bring back the art of giving from the heart.

Because at the end of the day, it’s not about the box. It’s about what’s inside—and what it represents.

A hug in a box.
A quiet celebration.
A loud “thank you.”
A soft “I’m here.”

That’s the magic we aim to deliver. Every single time.

Meet's Our Founder

Founder

As the founder of Just Because Club, Grace set out to create more than just beautifully curated gift boxes. She wanted to build a movement that makes people living life solo feel truly seen and celebrated. A single mum herself, she knows the quiet strength it takes to show up every day, and she’s passionate about reminding people they deserve joy, connection, and a little indulgence, no special occasion required. Every box is handpicked by Grace with intention, care, and a whole lot of heart.

Grace Osborne

Born from the belief that no one should wait to be celebrated

Our Inspiration

Our Mission

Why It Matters

Meet's Our Founder

Born from the belief that no one should wait to be celebrated

Our Inspiration

Our Mission

Why It Matters

Meet's Our Founder

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